NI Commercial

Consumer Eye

What are the main factors affecting consumer confidence? Where are consumers spending their money? Is consumer confidence slowly returning?

Designed to provide authoratative insight into the UK consumer landscape, Consumer Eye delivers valuable intelligence on consumer confidence, behaviour and trends.

Our quarterly briefings provide advertisers and media agencies with the most comprehensive and up to date source of consumer insight available.

Consumer Eye panel

• The panels cover the three distinct newspaper markets; the quality market, the mid/pop market and the free media market.
• Run every quarter we survey over 3,000 consumers and track their confidence (across a range of criteria), behaviour and attitudes.
• The first wave was conducted in December 2008, the second in March 2009 and the third wave came out of the field in the first week of June 2009.

Generating unique Insights

The Consumer Eye consumer confidence calculator provides a headline figure that can be promoted externally.

The headline figure can be broken down to look at individual items that highlight the concerns that
consumers are currently facing (e.g. utility costs, fuel price, grocery bills, mortgage / rent, job
security).

The results are also broken to show regional differences, and compare versus a UK average.

Each wave now includes questions relating to excitement and perception relating to London 2012.

There are also questions relating to consumers willingness to pay extra for products or services
that are kinder to the environment.

Consumer Eye strengths

Consumer Eye top line:

• Large sample – three times the size of the Nationwide confidence barometer
• Speed of turnaround – data available to present within 7 days of entering the field
• Analysis by key audiences – all results released by demographic (e.g. all adults, families, young men, housewives with kids) which are pertinent to advertisers
• Trending – same questions asked every quarter to enable tracking of results
• Focused – each quarter provides an in-depth look at a particular advertising category (wave 1 was finance, wave 2 was travel and wave 3 was retail)
• Regionality - Results can be broken to show regional differences, and compare versus a UK average