Key audience facts

The Times:

  • Number 1 quality daily newspaper
  • The Times is read by 1.8 million people daily
  • 621,178 copies are sold every day
  • Number 1 daily for business. More readers than the FT and Daily Telegraph combined. One in five business people read The Times.
  • 89% of readers are ABC1.
  • Average income of £32,413.

 

The Sunday Times:

  • Number 1 quality Sunday newspaper
  • 1,190,100 copies are sold every Sunday - almost twice as many copies as The Sunday Telegraph
  • Read by 3,161,000 people
  • Higher number and concentration of ABC1 (88%) and AB (62%) readers
  • 42% of The Sunday Times' readership have a degree or higher
  • More business readers than any other paper - reaches 510,000 business people every week

Listening To Our Audience

We spend time listening to what our audiences want and in particular, how they respond to the content we create for them. Below are a series of voxpops that give you a flavour of our audience and the diversity of their content needs.

Voxpop 1
Voxpop 2
Voxpop 3

News International Consumer Eye

What are the main factors affecting consumer confidence? Where are consumers spending their money? Is consumer confidence slowly returning?

 

Designed to provide an authoritative insight into the UK consumer landscape, Consumer Eye delivers valuable intelligence on consumer confidence, behaviour and trends.

 

Our quarterly briefings provide advertisers and media agencies with the most comprehensive and up to date source of consumer insight available.

 

Other Insights

Here are a selection of research studies that Times Media use to deliver better insights for clients:

 

  • Premium Reader Panel

    A panel of more than 10,000 quality news seekers who we can talk to about anything from their views on the news to advertising awareness

  • BBS

    The British Business Survey (BBS) is the leading business source in the UK conducted by Ipsos-RSL. Based on a sample of 3000 respondents, the survey represents a universe of 1.5 million senior business people. The survey is conducted every 2 years.

  • Newspapers in a recession

    What role do newspapers play in the current economic climate? This research highlights that in these times of economic uncertainty people turn to trusted and reliable sources. Significantly 28% of 16-24 yr olds turn to newspapers more now than before the recession. Those readers who turn to newspapers more, are more likely to say that papers provide them with in-depth information on the economy.

  • IPA Touchpoints

    The IPA TouchPoints survey looks at how consumers are spending their time in todays multi-media world, offering a week in the life picture on both consumer and media behaviour.

  • NMA

    The NMA is an independent body whose remit is to demonstrate newspapers' effectiveness to advertisers. We also utilise syndicated industry surveys of NRS and TGI, to further enhance our understanding of UK consumers and their interaction with media and with brands:

  • NRS

    NRS provides an estimate of the number of readers of a publication and the type of people those readers are in terms of demographic and lifestyle characteristics.

    • For more information on the range of insights that News International delivers contact stuart.mcdonald@newsint.co.uk

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